![]() By 1992 the company had nearly $4 million in annual sales, 35 employees, and 15 locations. After expanding to 12 stores in 1991, including into California and Texas, revenue increased dramatically, leading to plans for further expansion. ![]() Seagull Book's first store was a 6,000 square foot (560 m 2) retail space on Redwood Road in Salt Lake City. Growth Seagull Book store in Orem, Utah (2010) ![]() Then in the 2000s, Jon Kofford was vice president of Marketing and executive vice president. Along with his daughter Kim Kofford served as Vice President, Merchandise and Marketing from 1997-2002. Afterward, Lewis Kofford himself served as president and CEO. From 1990 to 1992, Lewis brought in his son Greg Kofford, an MIT graduate and Wall Street investor, as Seagull's president and CEO. The company was a Kofford family business. Seagull grew aggressively in its first few years and kept comparable offerings to Deseret Book. In the early 1990s LDS retailers, including Deseret Book, were rapidly expanding and the market had doubled since the 1970s. Though Deseret Book was the largest LDS retailer, it was also the largest LDS publisher, and so from its beginning Seagull sold Deseret Book products as a significant portion of its offerings. In addition, the chain also sold traditional titles, such as self-improvement, fiction, children's books, cartoons and videos. Some of its locations even bought and sold used and rare LDS books. Seagull sold books, audio tapes, CDs, videos, and computer software. Headquartered in American Fork, Utah, the bookstore was initially a division of Covenant Communications, and later its "sister company". He intended Seagull to be a distribution channel for Covenant and other independent LDS publishers, and to fill a discount retail niche in the LDS market, by keeping low overhead and purchasing in volume. He had organized Covenant in 1984, which absorbed Covenant Recordings, an LDS audio tape producer which Kofford had owned since 1977. Lewis Kofford, the owner of LDS publisher Covenant Communications. Seagull Book & Tape was founded in 1987 by V. It was the second largest LDS bookstore until being acquired in 2006 by market-leader Deseret Book, and since then Seagull has continued to operate as a discount chain, distinct from Deseret Book branded retail stores. ![]() Seagull Book, formerly called Seagull Book & Tape, is an American retail chain bookstore focusing on products for members of the Church of Jesus Christ of Latter-day Saints (LDS Church), with over two dozen stores in Utah, Idaho, Arizona, and Nevada. Shop our website, or use our store locator to find a Seagull Book location near you.Deseret Book Company ( Deseret Management Corporation) What about emergency preparedness? Yes! We carry many emergency prep items, such as survival backpacks and food-storage items! If you’re looking for something to commemorate a baptism, mission, or wedding, we have a perfect selection of gifts to choose from.If you’re a fan of movies and music, we also carry family-friendly content that you’ll be able to enjoy with everyone. And what about other items to help with your Come, Follow Me study, Church lessons or Primary and youth activities? We have those too! We carry everything from journals to children’s books. If you’re looking for a gift for someone special, we have a wide variety of wholesome fiction and informative and inspiring nonfiction, jewelry, statues, including the Christus, and other home décor. Seagull Book’s purpose is to provide a fun and unique shopping experience, excellent customer service, and great products that build faith, strengthen individuals and families, and help all like-minded believers Live Inspired for Less. Established more than thirty years ago as a LDS bookstore, Seagull Book has been committed to providing quality faith-based LDS and like-minded believer books, music, DVDs, religious art and home décor, gifts, and other lifestyle products at discount prices.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |